HOW TO FLEX IT
PRODUCT PLAYBOOK
This is your go-to guide for making sure every product and tool you use hits right. Get ready to level up your hair game and keep those curls on point.
Know Your Hair Game: Figure out your density, porosity, strand width, and curl pattern. This is your hair’s DNA, and it’s about to be your secret weapon.
Pick Your Power Moves: Check the chart to see what products and techniques are gonna give your curls life.
Apply Like a Boss: Follow the playbook. The chart’s got your back with the right order, amount, and frequency to get those curls poppin’ every time.
Adjust & Flex: The chart is your guide, but you know your curls better than anyone. Switch it up if needed and keep that hair lookin’ fresh.
HOW TO FLEX IT
PRODUCT PLAYBOOK
This is your go-to guide for making sure every product and tool you use hits right. Get ready to level up your hair game and keep those curls on point.
Know Your Hair Game: Figure out your density, porosity, strand width, and curl pattern. This is your hair’s DNA, and it’s about to be your secret weapon.
Pick Your Power Moves: Check the chart to see what products and techniques are gonna give your curls life.
Apply Like a Boss: Follow the playbook. The chart’s got your back with the right order, amount, and frequency to get those curls poppin’ every time.
Adjust & Flex: The chart is your guide, but you know your curls better than anyone. Switch it up if needed and keep that hair lookin’ fresh.
THIRST TRAP
Curl Defining Hydrating Shampoo
Quench your curls’ thirst based on your hair characteristics. Cleanse, hydrate, and define those curls to perfection.
Best Use: Moisturizing Cleanse
Frequency of Use: 1-2 times per week
How To Use: Use a small amount with warm water to open cuticles. Massage into scalp and rinse thoroughly.
Best Use: Hydrating Cleanse
Frequency of Use: 2-3 times per week
How To Use: Apply generously, focusing on ends to prevent dryness. Massage gently and rinse thoroughly. Follow with a deep conditioner.
Best Use: Gentle Cleanse
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount, focusing on the scalp. Massage gently and rinse thoroughly.
Best Use: Deep Cleanse
Frequency of Use: 2-3 times per week
How To Use: Apply generously to wet hair, ensuring even coverage. Massage into the scalp and through to the ends, then rinse thoroughly.
Best Use: Lightweight Cleanse
Frequency of Use: 1-2 times per week
How To Use: Use a small amount, focusing on the scalp. Massage gently, then rinse thoroughly. Avoid over-application.
Best Use: Moisturizing Cleanse
Frequency of Use: 2-3 times per week
How To Use: Apply generously to thoroughly wet hair, massaging into scalp and through to the ends. Rinse thoroughly.
Best Use: Curl Definition Cleanse
Frequency of Use: 1-2 times per week
How To Use: Apply a moderate amount to wet hair. Massage into scalp and scrunch curls during rinsing for enhanced definition.
Best Use: Hydrating, Frizz-Control Cleanse
Frequency of Use: 2-3 times per week
How To Use: Apply generously, focusing on the scalp and roots. Massage thoroughly and rinse while detangling with fingers.
Best Use: Quick Cleanse
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount, focusing on the scalp. Massage gently and rinse thoroughly.
Best Use: Deep Hydration Cleanse
Frequency of Use: 2-3 times per week
How To Use: Apply generously, section hair for even coverage, massage into scalp and down to the ends, then rinse thoroughly.
DOIN' THE MOST
Curl Defining 5-In-1 Conditioner
Simplify your haircare routine based on your hair characteristics. Get ready to lock in moisture, shine, and curl definition with every use!
Best Use: Detangler, Co-Wash
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair. Use warm water to help with absorption, detangle, then rinse or leave in.
Best Use: Pre-Poo, Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to dry hair as a pre-poo or damp hair as a deep conditioner. Focus on ends and leave on for 15-30 minutes, then rinse thoroughly.
Best Use: Leave-In Conditioner
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, focusing on the ends. Distribute evenly and style as usual.
Best Use: Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair, sectioning hair for even coverage. Leave on for 15-30 minutes, then rinse thoroughly.
Best Use: Lightweight Leave-In
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, avoiding the roots to prevent weigh-down. Style as usual.
Best Use: Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp or dry hair, ensuring full coverage. Leave on for 15-30 minutes, then rinse thoroughly.
Best Use: Co-Wash, Leave-In
Frequency of Use: 1-2 times per week
How To Use: Apply a moderate amount to damp hair for co-washing, or use as a leave-in for extra hydration and curl definition.
Best Use: Deep Conditioner, Detangler
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair for deep conditioning, or use as a detangler. Leave on for 15-30 minutes, then rinse or leave in.
Best Use: Detangler, Leave-In
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, focusing on the ends for detangling or leave-in conditioning. Style as usual.
Best Use: Pre-Poo, Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to dry hair as a pre-poo or to damp hair as a deep conditioner. Section for even coverage, then rinse thoroughly.
MATCH MY FLY
Curl Detoxifying
Deep Conditioning Hair Mask
Elevate your curl game based on your hair characteristics. Detox, hydrate, and define for flawless, fly curls every time.
Best Use: Co-Wash, Deep Conditioner
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, use warm water to open cuticles, leave on for 15-30 minutes, then rinse thoroughly.
Best Use: Leave-In, Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair, focusing on the ends, leave on for 15-30 minutes or use as a leave-in for ongoing moisture.
Best Use: Deep Conditioner
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, leave on for 15-30 minutes, then rinse thoroughly.
Best Use: Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair, sectioning hair for even coverage, leave on for 15-30 minutes, then rinse thoroughly.
Best Use: Lightweight Deep Conditioner
Frequency of Use: 1-2 times per week
How To Use: Use a small amount to avoid build-up, apply to damp hair, leave on for 15-30 minutes, then rinse thoroughly.
Best Use: Intense Hydration, Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp or dry hair, leave on for 15-30 minutes, then rinse thoroughly.
Best Use: Deep Conditioner, Leave-In
Frequency of Use: 1-2 times per week
How To Use: Apply a moderate amount to damp hair, scrunch for definition, leave on for 15-30 minutes, then rinse or leave in.
Best Use: Detoxifying Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp or dry hair, section and distribute evenly, leave on for 15-30 minutes, then rinse thoroughly.
Best Use: Deep Conditioner, Lightweight Hydration
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp or dry hair, leave on for 15-30 minutes, then rinse thoroughly.
Best Use: Deep Conditioner, Detoxifying Treatment
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp or dry hair, section for even coverage, leave on for 15-30 minutes, then rinse thoroughly.
LOCK IT IN
Curl Nourishing Hair Oil
Keep your curls locked in and looking flawless based on your hair characteristics. Seal in that moisture, add shine, and keep your curls on point.
Best Use: Pre-Poo Treatment
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to dry hair before shampooing. Let sit for 10-15 minutes, then proceed with your wash routine.
Best Use: Moisture Lock, Leave-In
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair after applying your leave-in conditioner or cream to lock in moisture. Focus on mid-lengths to ends.
Best Use: Lightweight Finishing Oil
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to the ends of your hair after styling to add shine and control frizz.
Best Use: Sealant, Moisture Lock
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair after leave-in conditioner to seal in moisture. Focus on the ends and sections of hair for even distribution.
Best Use: Lightweight Moisturizer
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to the ends of damp or dry hair, avoiding the roots to prevent weigh-down.
Best Use: Deep Moisturizer
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp or dry hair, focusing on mid-lengths to ends. Use after styling or as a nightly treatment.
Best Use: Frizz Control, Shine Enhancer
Frequency of Use: 1-2 times per week
How To Use: Apply a moderate amount to dry hair to control frizz and add shine. Scrunch into curls for added definition.
Best Use: Sealant, Scalp Treatment
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp or dry hair to seal in moisture. Also, use on the scalp for hydration and stimulation.
Best Use: Shine Enhancer, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to dry hair after styling to add shine and smooth any frizz.
Best Use: Ends Treatment, Moisture Lock
Frequency of Use: 2-3 times per week
How To Use: Apply generously to the ends of damp or dry hair to prevent split ends and lock in moisture.
POWER TO THE CURL
Curl Primer Conditioning Spray
Unleash the power of your curls based on your hair characteristics. Get ready to rock those curls with confidence and style.
Best Use: Pre-Styling Moisturizer
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, using warm water to help absorption. Follow with a light cream or gel.
Best Use: Leave-In Conditioner
Frequency of Use: 2-3 times per week
How To Use: Spray generously on damp hair after washing to lock in moisture. Follow with an oil or cream to seal.
Best Use: Lightweight Detangler
Frequency of Use: 1-2 times per week
How To Use: Spray a small amount onto damp hair, focusing on mid-lengths to ends. Use a wide-tooth comb to detangle gently.
Best Use: Curl Primer, Moisture Boost
Frequency of Use: 2-3 times per week
How To Use: Spray generously on damp hair, section by section, to ensure even coverage. Use before applying styling products.
Best Use: Lightweight Moisturizer
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair to avoid weigh-down. Focus on ends and mid-lengths for hydration and manageability.
Best Use: Hydrating Curl Primer
Frequency of Use: 2-3 times per week
How To Use: Spray generously onto damp hair, ensuring full coverage. Use as the first step in your styling routine to add moisture and improve manageability.
Best Use: Curl Enhancer
Frequency of Use: 1-2 times per week
How To Use: Spray onto damp hair, scrunch to define curls, and follow with a mousse or gel for added hold.
Best Use: Moisturizing Primer
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Use as a base layer before applying heavier creams or oils.
Best Use: Quick Refresh
Frequency of Use: 1-2 times per week
How To Use: Lightly mist onto dry or damp hair to refresh curls and add moisture. Follow with light styling products if needed.
Best Use: Detangler, Curl Primer
Frequency of Use: 2-3 times per week
How To Use: Spray generously from roots to ends on damp hair. Use as a detangler and primer before styling.
NO WEIGH, BAE
Curl Defining Mousse
Elevate your curl game based on your hair characteristics. Lightweight, defined, and full of bounce – your curls will be living their best life.
Best Use: Lightweight Curl Enhancer
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, using warm water to help absorption. Scrunch to enhance curl pattern.
Best Use: Moisture Retention
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, focusing on mid-lengths to ends. Follow with an oil or cream to seal in moisture.
Best Use: Volumizing Mousse
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on roots to add volume. Scrunch upwards to define curls.
Best Use: Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, section by section, ensuring even coverage. Scrunch or twist to define curls.
Best Use: Lightweight Styling
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on roots for volume. Scrunch gently to avoid weighing down hair.
Best Use: Curl Definition, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, ensuring full coverage. Use as the final step in your styling routine for defined curls.
Best Use: Curl Enhancer
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, scrunch to define curls, and air dry or diffuse for added volume.
Best Use: Curl Definition, Moisture Retention
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Use to define and lock in moisture before styling with heavier products.
Best Use: Quick Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, scrunch to define curls, and air dry for a quick, easy style.
Best Use: Curl Definition, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously from roots to ends on damp hair. Scrunch and twist for curl definition and frizz control.
A WHOLE SNACK
Curl Defining Custard Gel
Get your curls on lock based on your hair characteristics. Your curls will be serving looks all day, every day.
Best Use: Curl Enhancer, Lightweight Hold
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, using warm water to help absorption. Scrunch or style as desired.
Best Use: Moisture Retention, Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, focusing on mid-lengths to ends. Follow with a light oil to lock in moisture and enhance shine.
Best Use: Lightweight Curl Definer
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on mid-lengths to ends. Scrunch or twist to define curls without weighing down.
Best Use: Curl Definition, Strong Hold
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, section by section, ensuring even coverage. Use for twist-outs, braid-outs, or wash-and-go styles.
Best Use: Lightweight Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, scrunch gently to define curls without adding weight. Air dry or diffuse for volume.
Best Use: Frizz Control, Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, ensuring full coverage. Scrunch, twist, or braid to define curls and control frizz.
Best Use: Curl Enhancer, Strong Hold
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, scrunch to define curls, and air dry or diffuse for bouncy, defined curls.
Best Use: Curl Definition, Moisture Retention
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Use for twist-outs, braid-outs, or as a wash-and-go for defined curls.
Best Use: Quick Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, scrunch or style for quick, defined curls. Air dry or use a hooded dryer for best results.
Best Use: Curl Definition, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously from roots to ends on damp hair. Scrunch, twist, or braid for defined, frizz-free curls. Air dry or diffuse for added volume and hold.
IDENTITY SHIFT
Curl Defining Flaxseed Gel Cream
Get your curls on lock based on your hair characteristics. Your curls will be serving looks all day, every day.
Best Use: Curl Enhancer, Lightweight Moisturizer
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair. Use warm water to help absorption. Scrunch to enhance curl pattern and moisture retention.
Best Use: Moisture Retention, Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, focusing on mid-lengths to ends. Layer with an oil or cream to lock in moisture.
Best Use: Lightweight Curl Definer
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on roots and mid-lengths for volume and definition. Scrunch or style as desired.
Best Use: Curl Definition, Moisture Boost
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Scrunch or twist for defined, moisturized curls.
Best Use: Lightweight Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on roots to avoid weighing down. Scrunch gently to define curls.
Best Use: Moisture Retention, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, ensuring full coverage. Scrunch or style to define and control frizz.
Best Use: Curl Enhancer
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, scrunch to define curls, and air dry or diffuse for added volume and bounce.
Best Use: Curl Definition, Moisture Retention
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Use to define and lock in moisture, followed by a cream or butter for additional hold.
Best Use: Quick Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, scrunch to define curls, and air dry or style as desired.
Best Use: Curl Definition, Frizz Control
Frequency of Use: 2-3 times per week
How To Use: Apply generously from roots to ends on damp hair. Scrunch, twist, or braid for curl definition and frizz control.
FRESH TO DEF
Curl Defining Crème Soufflé
Keep your curls fresh to def based on your hair characteristics. Achieve those flawless, defined curls and waves with ease.
Best Use: Curl Enhancer, Lightweight Moisturizer
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, using warm water to help absorption. Scrunch or style as desired.
Best Use: Moisture Retention, Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, focusing on mid-lengths to ends. Layer with an oil to lock in moisture and enhance shine.
Best Use: Lightweight Curl Enhancer
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on mid-lengths to ends. Scrunch or twist to define curls without weighing down.
Best Use: Curl Definition, Moisture Boost
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, section by section, ensuring even coverage. Use for twist-outs, braid-outs, or wash-and-go styles.
Best Use: Curl Enhancer, Moisture Retention
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, scrunch to define curls, and air dry or diffuse for bouncy, defined curls.
Best Use: Curl Definition, Moisture Boost
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Use for twist-outs, braid-outs, or as a wash-and-go for defined curls.
Best Use: Curl Definition Cleanse
Frequency of Use: 1-2 times per week
How To Use: Apply a moderate amount to wet hair. Massage into scalp and scrunch curls during rinsing for enhanced definition.
Best Use: Hydrating, Frizz-Control Cleanse
Frequency of Use: 2-3 times per week
How To Use: Apply generously, focusing on the scalp and roots. Massage thoroughly and rinse while detangling with fingers.
Best Use: Quick Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, scrunch or style for quick, defined curls. Air dry or use a hooded dryer for best results.
Best Use: Curl Definition, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously from roots to ends on damp hair. Scrunch, twist, or braid for defined, frizz-free curls. Air dry or diffuse for added volume and hold.
HIGH-KEY JELLY
Curl Defining Strong Hold Gel
Keep your curls locked, loaded, and looking fly based your hair characteristics. Strong hold, zero flakes, and all the shine you need!
Best Use: Curl Definition, Lightweight Hold
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, using warm water to help absorption. Scrunch or style as desired for defined curls with strong hold.
Best Use: Moisture Retention, Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, focusing on mid-lengths to ends. Follow with an oil or cream to lock in moisture and enhance shine.
Best Use: Curl Definition, Volume Boost
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on mid-lengths to ends. Scrunch or rake through hair to define curls without weighing them down.
Best Use: Strong Hold, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, section by section, ensuring even coverage. Use for twist-outs, braid-outs, or wash-and-go styles with long-lasting hold.
Best Use: Lightweight Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, scrunch gently to define curls without adding weight. Air dry or diffuse for volume and hold.
Best Use: Strong Hold, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, ensuring full coverage. Scrunch, twist, or braid to define curls and control frizz with long-lasting hold.
Best Use: Curl Definition, Strong Hold
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, scrunch to define curls, and air dry or diffuse for bouncy, long-lasting curls.
Best Use: Curl Definition, Moisture Retention
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Use for twist-outs, braid-outs, or as a wash-and-go for defined, long-lasting curls.
Best Use: Quick Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, scrunch or style for quick, defined curls. Air dry or use a hooded dryer for best results.
Best Use: Curl Definition, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously from roots to ends on damp hair. Scrunch, twist, or braid for defined, frizz-free curls with strong hold. Air dry or diffuse for added volume and hold.
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